M&C Saatchi asked to us to design, build and run a pop-up safe house bar as part of an immersive experience to mark the remake of Capcom’s cult classic playstation game, Resident Evil 2. They wanted food & drink for a 100 person media launch night and then to serve 400 gamers mid-west America inspired cocktails, custom beers & wine over 2 days.
After completing a zombie escape experience set in the game's police department HQ (by Swamp Studio) fans arrived in the station’s attic where they were given a vial of ‘The Antidote’, a cocktail shot we invented, made with vermouth & pig’s blood and thickened to a blood like viscosity with ultratex. They were then ushered into the bar by blood covered police officers for beer & cocktails.
We commissioned Tap Social Movement to bottle & bespoke label 1000 Raccoon City Pale Ale’s and turned Le Grappin’s wines from #Bagnum into blood-bag-wine served from blood transfusion stands.
Set within the attic of a derelict Southbank bargehouse, Swamp decked the vast bar area out with army camp beds, oil drums and pallets and we constructed a makeshift (but practical) bar from reclaimed pallets, plywood sheets, floorboards and dustsheets.